Branding
Building a recognizable brand.
As growth in the Triangle surges, new businesses continue to move in. We are bombarded by two, three or even four of our competitors within a mile radius. A good logo, a distinct color scheme and strong fonts can visually distance you from your foes.
Brand Style Guide
I created this brand style guide in Adobe InDesign to help our team easily maintain consistency with our content across all platforms. I did not design our logo, or choose our fonts/colors, as that was done long before my time at Cary Family Dental. Using InDesign, I did, however, create some variations of the logo and put in samples of our colors and fonts.
Business Cards
I used Adobe InDesign to create business cards for myself and other team members. I didn’t take my own headshot, but did take the photos of other team members on my iPhone using portrait mode.
In-Office Forms/Documents
Every form and document used in our office was created in Adobe InDesign with our style guidelines in mind. Even for internal documents, it is important to uphold the integrity of the brand to promote consistency.
Informational Packets/Brochures
We have a number of packets and brochures designed and written with our brand in mind for patients to take home. This packet in particular was created in Adobe InDesign for those in need of wisdom teeth extraction.