Campaign Development
Plan, then execute.
It all begins with an idea, but the idea can only get you so far. To effectively grow a business, each advertising campaign has to be artfully planned. From the budget to the media mix to the acquisition cost - no detail can be spared.
Cary Family Dental - 2020 Marketing Plan
For our new year brainstorming session, I prepared the following broad scope marketing plan. This plan included strategy information, as well as proposed first quarter emails.
Cary Family Dental - January 2020 Campaign Write-Up
In late December, I broke the 2020 overall strategy down two steps further to present the team with our campaign strategy for the month of January. This write-up included specific data, along with a detailed launch plan, for our upcoming Invisalign special.
Jordan Brand - Full Campaign Write-Up
In a college course, I was fortunate enough to work for Jordan Brand, a division of Nike, as they sought to expand their influence and style into the women’s sneaker market. A team of five, including myself, wrote up a full creative campaign strategy that we presented to Jordan brand executives. We placed second out of seven teams with our original demographic concept: The Bonafide Female.